The concept of the limited-edition PASSION collection is a creative interpretation of the formula of success, embodying the spirit of Aspiring Passion.
Inspired by and dedicated to rising world tennis star Elina Avanesyan, the design is built on two distinctive elements: the Arrow-Type Triangle and the Heart-Shaped Knot.
The triangle carries a dual meaning: it reflects the shape of a heart flipped upright — a metaphor for aspiring passion — while its sharp point embodies an arrow, symbolizing the will to rise higher. The Heart-Shaped Knot reflects dedication, woven from strong faith, tireless effort, and true commitment to one’s passion.
From this fusion emerge two additional features that unlock the secret of triumph. The first is the Double-Headed Knot, evoking a clenched fist — a mark of success, focus, and self-control. This symbol is inspired by Elina’s own victorious gesture, when she raises her fist after every winning serve or game. The second is the Mirror-Effect Impact, expressing breakthrough results. It signifies the belief that greater effort pierces boundaries, transforming passion into achievement.
Together, these symbols elevate PASSION into a powerful emblem of ambition, belief, and determination.
Strength in the heart, breakthroughs in life.
Be "Inspired to Aspire."
Secrets of aspiration
The PASSION pendant is rich in symbolism, embodying a three-dimensional interpretation of aspiration. Its upright, heart-shaped triangle represents big passion, while two heart-shaped knots, a clenched fist, embody wholehearted commitment that drives dreams forward.
Their asymmetric placement on the triangle’s left side — echoing the heart’s position in the body — signifies that true progress comes not only from effort, but from conviction rooted deep within the heart.
The blood-red rope, woven into a knot, mirrors the lifeblood of passion itself.
Finally, the pendant serves as a talisman of belief and inner strength, urging its wearer to cherish her passion, trust her potential, and believe that dedication will yield breakthrough results.
Keep persevering
The journey of success is never without trials. It is an eternal battle of the mind — between giving up or pressing on. Two heart shapes, placed in opposing positions, embody this love–hate tension, yet together they form a timeless symbol of eternity.
Here, PASSION (the larger heart) rises above disappointment (the smaller heart) through the strength of conviction, embodied by the knot.
The bracelet becomes an iconic mentor, inspiring its wearer to believe, persevere, and follow her passion with unwavering strength.
