The formula of happiness
There are two words that define our brand: love and happiness. These timeless ideals have inspired the 3rd generation of Armenian jewelers to create a brand in 2013 that invites people to explore fresh interpretations of love and discover new dimensions of happiness.
The secret formula behind their vision was named ti amo — the Italian phrase for “I love you.” Chosen to reflect the romantic, elegant, and artistic spirit Italians are famous for, each ti amo creation is designed to satisfy a woman’s desire to look distinctively stylish, experience romantic vibes, celebrate her dreams, and always express her elegant femininity.
Live on the "Blue Side of Life"
The ti amo brand philosophy is an invitation to live on the "Blue Side of Life". It is a state of mind inspired by the beauty and freedom of a clear blue sky. This sky-blue reality symbolizes those moments when you feel most excited to celebrate happiness, pursue your dreams, and feel inspired to express your femininity.
More than just a color, the blue sky is a metaphor for a lifestyle — a season of joy, creativity, and emotional openness.
To live on the "Blue Side of Life" is to feel young, ambitious, and excited to celebrate the richness of life.
Interpreting happiness with imaginative forms and stories
Happiness is a rich and multi-layered experience. It is deeply personal, yet universally understood. Though it can’t be touched, it’s often awakened by the beauty we see, the emotions we feel, and the stories we carry.
What sets ti amo apart is our creative interpretation of happiness through imaginative design, symbolic forms, and evocative storytelling. Each collection is an artistic reflection of emotions, crafted to spark inspiration, uplift the spirit, and highlight a woman's beauty.
Our design style is modern yet harmonious, refined yet uniquely optimistic. Every jewelry piece in a collection tells a story of passion and uniquely uncovers the feminine charm.
Details make a difference
At ti amo, craftsmanship is more than a process — it’s a thoughtful fusion of artistry, innovation, and emotional purpose. With over 20 years of jewelry-making heritage, our master artisans apply generational expertise to every detail, shaping each piece with precision and heartfelt passion.
In our modern facility, advanced technology works hand in hand with skilled craftsmanship, ensuring both consistency and individuality in every creation. Every design begins with an inspired idea and ends with a beautifully executed creation — built to last, designed to enchant.
What sets our craftsmanship apart is not only technical mastery, but also the emotional depth and high standards behind every jewelry piece. We work primarily with GIA-certified diamonds and follow multi-level quality control procedures, ensuring that each piece meets the expectations of even the most discerning client.
Live on the "Blue Side of Life" — where imagination, style, and timeless beauty shine together.
Happiness is a warm, radiant feeling — a deep sense of being appreciated, cherished, and loved. At ti amo, every piece of jewelry not only decorates but also evokes the emotions of happiness.
Our story-based collections are happiness statements that highlight a woman’s uniqueness and enhance her feminine self-expression.
Imagination is about seeing beyond the obvious. Our designers use it as a creative tool to translate women’s dreams and desires into wearable art.
By blending, provoking, comparing, and fragmenting design motifs and geometric forms, we craft jewelry that speaks through association and emotion.
At the heart of ti amo lies passion. Our design style is distinctively charismatic.
Each collection is crafted to ignite an inner flame in every woman, whether she is traditional, sentimental, or sensual in spirit. The story and topics behind every piece are designed to rejuvenate her sense of femininity, turning her into a passionate storyteller of her own beauty.
At ti amo, harmony is both a feeling and a form. Each piece in the collection is vividly elegant and inherently feminine.
Our design interpretations nurture deep confidence in feminine charm, brought to life through a fusion of soft edges, symmetrical patterns, and nature’s gentlest motifs.
